Against the Grain

ATG in Action

Creative Marketing
CBGB
The relaunch of this NY iconic brand
Soccer for Peace
Putting donors in Somalia through the eyes of kids who play soccer to promote peace.
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Garden and Accessories Retail Start-up
Strategic Artistic Support
Robert Steven Williams
ATG created a marketing plan and managed the implementation for the author and songwriter.
Corporate Identity and PR
Madison Pension Services
One of the leading pension firms servicing small and mid-sized companies was America's best kept pension secrets
Jock & Winnie
ATG positioned this small business to compete with the national chains in the residential real estate arena.

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ATG helped this exciting and innovative garden and accessories retailer launch their first store. Recognizing that it was the women behind the concept that made this business special, ATG brought Barb and Trish, sisters, front and center. The press jumped all over the story and fete quickly became known as the fashionable garden and accessories store in Southern Conneticut.

Part of the opening press...



Barb Winsor is a lung cancer survivor, despite being a non-smoker. The sisters donated 10% of their sales during the grand opening of fete to the Lung Cancer Alliance. ATG helped put this together. It was a win/​win for both the sisters and the Alliance.