Against the Grain

ATG in Action

Creative Marketing

Soccer for Peace
How donations make a difference: Showing versus telling. Somalia through the eyes of kids who play soccer to promote peace.

CBGB
The relaunch of this NY iconic brand

fěte
Garden and Accessories Retail Start-up

Corporate Identity and PR

Madison Pension Services
One of the leading pension firms servicing small and mid-sized companies was America's best kept pension secrets

Jock & Winnie
ATG positioned this small business to compete with the national chains in the residential real estate arena.

Quick Links

Oui 2

ATG works with Oui2, a boutique Manhattan PR agency.

Beardwood & Co

ATG works with this world-class design and packaging Soho company.

Email ATG
Westport, CT 06880
203-256-8974

Against the Grain is a business development, strategy, and communications consultancy. We bring experience and a fresh perspective to business challenges. We get results by working along-side your team.

We love to take on branding, new business opportunities, organizational structure and communication/marketing issues. We have worked in a variety of industries from entertainment and real estate, to retail and financial services. We also have experience in the not-for-profit arts, third-world poverty and education fields.

Against the Grain also has:

- a joint venture with Beardwood & Co, a boutique design and identity firm, and Oui 2 PR, a NYC-based public relations company.

- a joint venture with 615 Music in Nashville to market songs in film and television.

- a marketing division to support authors and musicians.

What's New

ATG is honored to be working with one of Paul Newman's charities, the Safe Water Network.

We worked with the Harvard Community Partners to help relaunch the Norwalk Aquarium.

The CBGB Comic Book was just nominated for a Harvey in the category of best anthology -- this is the Comic Book version of the Oscars or Golden Globes.

Cover by award winning artist Jamie Hernandez

Against the Grain put this deal together for the iconic club, CBGB. Robert Steven Williams was the executive producer and co-authored one of the eight stories in the highly acclaimed CBGB Comic Book series.

Here's what folks are saying:

“It's a comic that's definitely worth owning, and one that you can be certain is still going to be as relevant and enjoyable a decade from now as it is today... 5 Stars” – Comic Book Resources

“Rock historians and comics fans alike are well-served... A-” – The Onion A.V. Club

“Buy the book. You'll read it and enjoy it... Rating: 9/10” – Pop Matters

"...a brave experiment... BOOM! has a winner on their hands here..." – Major Spoiler

“... part history lesson, part homage and all nostalgic admiration... a comic like this is for anyone” – Pop Culture Network

"If you are a fan of punk... or just a fan of really good comics, go pick up... CBGB from your friendly, neighborhood comic book store. Now. Rating: 5 / 5 Stars" – Fandomania

Here's a clip from a recent promotion we did with Activision on the Paramount Studio back-lot.

Oui2, an ATG partner, works with the Friar's Club and we recently helped with the Quentin Tarantino Roast.

ATG is now working with FTC, the Fairfield Theatre Company.

ATG is pleased to be working with the Safe Water Network founded by the late actor and philanthropist, Paul Newman.

Meet another of my joint venture partners -- entertainment and media pr firm Oui2

ATG is pleased to handle the communications strategy for Northwest Atlantic out of White Plains, NY

ATG is now working with Beardwood to provide clients world class design and packaging support..

I co-authored this best selling book, The World's Largest Market.

We are proud to work with this world-class famine relief organization out of Dublin and New York.

Test Photo: Corporate identity program for Jock & Winnie