Against the Grain

ATG in Action

Creative Marketing
How donations make a difference: Showing versus telling. Somalia through the eyes of kids who play soccer to promote peace.
The relaunch of this NY iconic brand
Garden and Accessories Retail Start-up
Corporate Identity and PR
One of the leading pension firms servicing small and mid-sized companies was America's best kept pension secrets
ATG positioned this small business to compete with the national chains in the residential real estate arena.

Quick Links

Oui 2
ATG works with Oui2, a boutique Manhattan PR agency.
Beardwood & Co
ATG works with this world-class design and packaging Soho company.
Email ATG
Westport, CT 06880
203-256-8974
Find Authors

Jock & Winnie

"ATG brought us to life with the help of fashion photographer, Jayson Byrd." Jock & Winnie

When Jane Segall, president of Jock and Winnie, started J&W, she needed to create a sense of tradition and capability that would convince clients that she could provide better service than the national chains in the residential real estate industry.

Most residential brokers are independent contractors for those big firms. Some are just part-timers -- Jock and Winnie could offer better service because they worked with only a handful of clients at a time. J&W provided a premium service, but they had to overcome the perception that big was better.

ATG created a corporate identity and web site to address these strategic challenges. We partnered with PlazaDesign and the fashion photographer, Jayson Byrd, and achieved a terrific result.

Visit the J&W web site and see for yourself. And if you're looking to buy or sell a home, give them a call.