Against the Grain

ATG in Action

Creative Marketing
CBGB
The relaunch of this NY iconic brand
Soccer for Peace
Putting donors in Somalia through the eyes of kids who play soccer to promote peace.
fěte
Garden and Accessories Retail Start-up
Strategic Artistic Support
Robert Steven Williams
ATG created a marketing plan and managed the implementation for the author and songwriter.
Corporate Identity and PR
Madison Pension Services
One of the leading pension firms servicing small and mid-sized companies was America's best kept pension secrets
Jock & Winnie
ATG positioned this small business to compete with the national chains in the residential real estate arena.

CBGB



I've had the honor and privilege to work with the family of Hilly Kristal to help keep the spirit of CBGB alive. By carefully licensing the brand in appropriate 21st century experiences like graphic novels, video games, and digital radio, we've been able to grow the on-line community rapidly.

I've been involved with branding, web strategy and execution and strategic licensing. I also oversee all their digital activities from Facebook to Twitter.

Digital on-line radio on Clear Channel's iheart radio platform

Licensing deal with BOOM! Studios
Cover for the first Comic Book