Against the Grain

ATG in Action

Creative Marketing
CBGB
The relaunch of this NY iconic brand
Soccer for Peace
Putting donors in Somalia through the eyes of kids who play soccer to promote peace.
fěte
Garden and Accessories Retail Start-up
Strategic Artistic Support
Robert Steven Williams
ATG created a marketing plan and managed the implementation for the author and songwriter.
Corporate Identity and PR
Madison Pension Services
One of the leading pension firms servicing small and mid-sized companies was America's best kept pension secrets
Jock & Winnie
ATG positioned this small business to compete with the national chains in the residential real estate arena.

Robert Steven Williams

ATG is not a public company, but you never know...

It's unclear whether I moonlight as a writer or a consultant. The reality is, I've been both since day one. I even submitted an original song for my Harvard Business School application. I shudder to think what that sounded like.

I've studied with Rosanne Cash, Jimmie Dale Gilmore, and lots of hit Nashville songwriters. I've attended prestigous writers's conferences like Bread Loaf, Sewanee and Squaw Valley.

And I've used my marketing skills to get my name out there. Thousands visit my web sites each month. My music is distributed by Amazon, iTunes, and Best Buy.

Thinking outside the box is the key to succesful business strategy. Much of what I've learned in fiction and song is complementary to what I was taught at Harvard Business School. It's a powerful combination that gets results.


Creative Credits


Fiction
“The Chaperone”, Orange Coast Review (2006)
“The Jersey Cowboy”, Raymond Carver Short Story Competition Top 10 (2005)
(“Inheritance” and “A Winter’s Day” were also finalists)
“Coming Home”, Emerging Writer Talent Contest, Honorable Mention (2004)
Squaw Valley Writers Community, Thayer Scholarship Recipient (2004)
“Sound of Money,” New Century Writer quarter-finalist
Attended Bread Loaf, Sewanee, and Squaw Valley


Non-Fiction
Articles in such publications as Poets & Writers and Billboard
Teaching Peace Through Soccer, a story about kids in Somalia for the Irish NGO Concern
Multiple “How to” articles published in Letter Press (web-based writer’s newsletter)
Authored numerous Harvard Business School case studies.
Best-selling business book: World’s Largest Market, AMA (1992) – Co-Author


Music
Jersey Cowboy aired on NPR in April '07
Released the CD I Am Not My Job
Signed four songs to the music publisher 615 Music in Nashville
Featured artist on BenTMusic, Canada's leading indie website
Track of the Week for two different songs on Garageband.com
Studied with Jimmie Dale Gilmore and Rosanne Cash
Town Crier Open Mic Finalist 2006

I have posted an essay every week on my website since June, 2003. Thousands visit every month. I've also generated an international audience on myspace.


Okay, the rabbit is out of the hat. I am both the artist and president of Against the Grain


It's takes some luck, hard work, and business smarts to make it in the entertainment world. It didn't hurt the Rolling Stones that Mick Jagger was a London School of Economics major.