Against the Grain

ATG in Action

Creative Marketing
CBGB
The relaunch of this NY iconic brand
Soccer for Peace
Putting donors in Somalia through the eyes of kids who play soccer to promote peace.
fěte
Garden and Accessories Retail Start-up
Strategic Artistic Support
Robert Steven Williams
ATG created a marketing plan and managed the implementation for the author and songwriter.
Corporate Identity and PR
Madison Pension Services
One of the leading pension firms servicing small and mid-sized companies was America's best kept pension secrets
Jock & Winnie
ATG positioned this small business to compete with the national chains in the residential real estate arena.

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ConcernUSA
Jock & Winnie
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Soccer for Peace


In an era where there are so many worthy causes competing for donations, ConcernUSA needed to capture the essence of what it's really like on the front lines of famine relief. ATG researched the compelling story of the Elman Sports Club and their remarkable tour through a war-ravaged country to create this brochure. It has been used as a teaching aid in schools across the country, and it has generated additional funding and support for the club.
Team bench at a Somali soccer game.

Here's AAA service, Somalia style.

There was no AAA service to call in Somalia when the Elman team bus broke down.