We put together this short appeal video for the Paul Newman founded not-for-profit, Safe Water Network. Tricky to do because so many at SWN are from India, and the sudden shift there that instantly put everyone at risk caught everyone by surprise. Meanwhile, here in the US, people have COVID fatigue. Getting folks to dig down dig is not easy, and so striking the right tone that is both respectful, but makes it clear how safe water plays such an important role in slowing the spread, was challenging. So far, the response has been tremendous.